Wednesday, September 4, 2013

The Next Shift with YOU

Have you noticed the "shift"? Now, it could mean multiple things. I know many of you have had your own thoughts on this and some have made comments regarding the 'shift' of power to the Ratner group. But perhaps it's more ice-level for the Isles. So I asked and was given the following as the meaning behind the newest ad campaign.
Your New York Islanders have taken the step of making the playoffs, but our loyal fan base deserves more. The rich history of Long Island’s team needs to have new chapters written. This season, when you attend a game, expect to see a team, led by MVP finalist John Tavares, that never takes a shift off. A team finishes every check, led by Matt Martin and Cal Clutterbuck. A lineup of work horses such as Kyle Okposo and Frans Nielsen who will out-battle every opponent. A defense unit who will help lead the offensive rush, but also have pairings that feature Travis Hamonic put to the task of shutting down league superstars. This core of talent is proud to wear our home on the jersey and honored to take this next SHIFT with you.
There may be 'shifts' off ice, but the real shift is John Tavares taking the reins of this team with help from those 'work horses' we've come to know so well. You can see it on the ice and off this summer. No one will be allowed to 'take a shift off.' No one. Love the photo of @91Tavares on Twitpic We shouldn't either. It may not Be October Yet, but it's the beginning of Islanders Hockey Season!

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