I have been given hints for days. My game of 20 questions progressed to about 30 last night as I was texting back and forth with one of my favorite Isles PR reps.
All I can get out of them is there is a partnership announcement on the horizon that should rival -- NHL Cupcakes.
It's something that has never been done in sports before -- any sport and it is a local company that has paired up with the Isles.
Seriously... what could rival the chatter we created on Twitter with #NHLCupCakes?
This better be good!
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